Blogging for nonprofit organizations

Here are a couple resources for people in nonprofit organizations who are thinking about starting a blog. First, a couple points:

• A blog should be part of a communications and marketing plan. How will it fit in with your other communications?
• How will the blog help you address your mission? (Remember your mission? It's why your nonprofit organization exists.)
• It is going to take time to do. Not a lot of time. But with the typical overworked staff of nonprofit organizations, you have to think about it.

Resources:

• Techsoup--probably the best resource for technology information for nonprofit organizations--has great info on blogs. Just go to http://www.techsoup.org and type "blog" (without the quotation marks) in the search window.
• For a more business focus, specifically how blogs can help customer relations, check this site. Aimed at small businesses, it has great info for nonprofits.

sheldon